In recent years, the issue of experience economy rose up, indicated that providing goods or services should focused on charm, beauty and joy of the sensual elements, which can make differentiation between competitors in the same market.
This current study collected and compared Qualia literature, to clarify the difference between Qualia and other concepts. Then, the researcher conducted focus groups and case content analysis, trying to build a set of Qualia elements and to make classification.
In theoretical perspective, Qualia is complex and a multi-level concept in nature. In addition, its meaning in deep is still worth of further discussion. Qualia, flow, and experience are conceptual overlapped in some extent, and the researcher listed their differences and similarities. Concerning managerial implications, on one hand, the Qualia elements experienced by consumers can improve the quality of life by understanding such a feeling; on the other, manufacturers may reform the Qualia factors of the goods or services by Kansei engineering.

目錄
第壹章 緒論 1
第一節 研究動機 1
第二節 研究目的 1
第三節 研究流程 2
第貳章 文獻探討 3
第一節 相關概念釐清 3
第二節 感質元素 9
第三節 基本價值元素 10
第参章 研究方法 11
第一節 研究設計 11
第二節 質性研究之意義 11
第三節 質性研究之信度與效度 14
第四節 研究工具 17
第肆章 焦點團體流程 23
第一節 分析基礎 23
第二節 項目分割 25
第三節 要素發想 25
第四節 構面與元素之歸類整理 28
第伍章 個案分析 33
第一節 個案分析流程 33
第二節 個案間之相互同意度與信度分析 34
第三節 小結 37
第陸章 結論與討論 38
第一節 理論意涵 38
第二節 管理意涵 39
第三節 研究限制與未來研究建議 39
參考文獻 41
附錄 45
參考文獻
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