Study the latest in marketing management theory and practice as you learn how to improve business results in a global context. On this full-time MSc in Marketing Management you’ll focus on digital marketing techniques and data interpretation to develop your strategic and tactical decision-making.

This master’s also offers a rare opportunity to use ‘R Analytics’ software to develop your statistical analysis skills.

This master’s degree in Marketing Management is ideal if you’re new to the field and want to become a professional marketer, or if you’d like to gain marketing insights using the latest approaches.

We’ll help you graduate as a capable marketer who can integrate marketing management approaches to provide solutions for modern businesses across the globe.

You’ll  gather, analyse and interpret data to work out how to develop meaningful customer insights. During the course, you’ll learn how organisational functions contribute to strategy and how to inform international and multicultural scenarios.

You can tailor your learning to suit your professional needs. For example, you can choose to focus on:

• marketing in the luxury sector
• using analytics and data effectively
• global brand strategy
• business ethics
• the role of design in marketing

We regularly review our courses to ensure and improve quality. This course may be revised as a result of this. Any revision will be balanced against the requirement that the student should receive the educational service expected. Find out why, when, and how we might make changes .

Our courses are regulated in England by the Office for Students (OfS).

English language requirements

If English is not your first language, you must show that you can use English to the level we require. Visit our English language pages to find out which qualifications we accept and how you can meet our requirements.

If you are taking the International English Language Testing System (IELTS), you must get at least the following scores:

IELTS score requirements

If you do not meet the English language requirements through a test or qualification, you may be able to meet them by completing one of our pre-sessional English programmes before you start your course.

Recognition of professional experience

If you don't have the exact entry requirements, but you have significant work experience in this sector we’ll assess your relevant professional experience, your subject knowledge and your aptitude for learning.

Your application will be considered on individual merit and you may be asked to attend an interview.

The modules outlined provide examples of what you can expect to learn on this degree course based on recent academic teaching. As a research-led University, we undertake a continuous review of our course to ensure quality enhancement and to manage our resources. The precise modules available to you in future years may vary depending on staff availability and research interests, new topics of study, timetabling and student demand. Find out why, when and how we might make changes .

For entry in academic year 2025 to 2026

Learning

Many modules use case studies and problem-solving activities so you can apply what you’re studying to real-world scenarios. You'll work with fellow students on group assignments and presentations.

The teamwork, project management and communication skills you hone will be invaluable throughout your career. As well as lectures and tutorials your learning may include:

• seminars
• student-led discussions
• reflective practice
• workshops
• case studies
• presentations
• visits to UK-based companies

You can attend monthly seminars to hear leading academics from across the UK share their research findings and we invite industry practitioners to talk about the very latest in marketing trends and challenges.

You can also join the University’s ‘Digital Champions’ scheme and be paid to put your digital marketing skills into practice working with staff and students.

Employability skills

This degree will allow you to develop and evidence subject-specific and targeted employability skills. This includes the required skill set for a range of future careers, further study, or starting your own business.

The skills you can expect to focus on and gain from this course include: