With the continuous development and innovation of mobile Internet technology and social media, the mass access to information channels are also changing. When the Internet encounters travel, a new form of "Internet travel" emerges. Especially in the case of increasing traffic congestion and environmental pollution affecting the quality of life, choosing Internet travel will undoubtedly improve travel experience, ease traffic pressure, promote energy conservation and emission reduction, especially for the release of huge private car capacity. In recent years, the Internet has made travel better and made people directly realize the convenience of mobile app travel. By sharing mutual thinking and using Internet technology, Tour app realizes a business model of private car sharing based on user experience, meeting user needs and providing users with fashionable and convenient way of travel. In this paper, the author mainly uses the example of Didachuxing to analyze the business model of carpooling through nine business model canvas, and studies the nine aspects of its target customers, value proposition, access, customer relationship, revenue flow, key resources, key activities, key partners and cost structure. The core concepts of the business model of carpooling in China are analyzed for the purpose of providing a platform. Reference to the business operation of carpooling in Bay, and the appropriate business model of carpooling in Bay should be introduced.
目錄 iv
表目錄 vii
圖目錄 viii
第一章 緒論 1
1.1 研究背景與動機1
1.2 研究目的 3
1.3 研究範圍 4
1.4 研究流程 4
第二章 文獻回顧 6
2.1 小汽車共乘 6
2.1.1 共乘定義 6
2.1.2 共乘發展 7
2.2 商業模式畫 8
2.2.1 商業模式 8
2.2.2 商業模式畫布10
第三章 研究方法 19
3.1 研究架構 19
3.2 研究方法 19
3.2.1 質性研究 20
3.2.2 資料來源 21
3.3 研究對象 22
第四章 個案商業模式分析 23
4.1 嘀嗒出行個案簡介 23
4.2 嘀嗒出行商業模式畫布分析 25
4.2.1 目標客層( Customer Segments , CS ) 25
4.2.2 價值主張( Value ProposItions , VP ) 27
4.2.3 通路 ( Channels , CH ) 28
4.2.4 顧客關係（Customer Relationships, CR）28
4.2.5 收益流（Revenue Streams, R$） 29
4.2.6 關鍵資源（Key Resources, KR） 30
4.2.7 關鍵活動（Key Activities, KA） 30
4.2.8 關鍵合作夥伴（Key Partnership, KP）31
4.2.9 成本結構（Cost Structure, C$） 32
4.2.10 彙整分析 33
第五章 結論與建議 35
5.1 結論 35
5.2 管理意涵 36
5.3 研究限制與後續研究建議 36
參考文獻 38


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