Welcome to Ocean Engine — We are China's leading platform that provides integrated marketing and advertising solutions. Ocean Engine integrates the marketing capabilities of Toutiao, Douyin, Xigua Video, Dongchedi, FaceU, Qingyan Camera, and other products. We gather traffic, data, and content as well as work with partners to offer a one-stop service to brands and marketers. With Ocean Engine, marketers can tap into the unique opportunities that cannot be found elsewhere to connect with Chinese consumers, build their brands and achieve their goals, including: - Scale & creativity: Ocean Engine is a growing platform for marketers to leverage as a must-have destination to reach Chinese customers. We offer users and brands different tools to tell their stories, from impactful messaging and images to full-screen, immersive videos. - Extensive and diverse communities: Ocean Engine drives marketing power through intelligent technology to shape the way brands and consumers connect in the Chinese market. Advertisers can reach general and niche communities in a variety of top and high-quality mobile apps in China. - Seamless & simple solutions: Our products deliver across every marketing touchpoint and allow for rich and immersive storytelling. Ocean Engine provides a full suite of ad products designed to deliver on goals for every phase of the marketing funnel for every type of advertiser. If you're looking to partner with a team that pursues high standards and embrace diversity as well as inclusion, InMail us today.

🚀 Last year, revenue from short-form dramas (短剧) — bite-sized stories of 1–2 minute episodes stitched into 60–120 minute arcs — surpassed China’s entire movie box office 50.4B RMB vs. 47B RMB. 🤔 Why? - Highly appealing: creators pack “2–3 movies’ worth of drama” into one series - Designed for mobile-first consumption: vertical, fast, and emotionally charged - Operators compare them to “mini games” — engineered for constant engagement But what’s equally fascinating is how platforms like Douyin monetize across the audience lifecycle: 🎬 Phase 1: Intro & Growth Targeting “Whales” (¥50+/month spenders) with micro-paywalls at cliffhangers. ~$0.15 per episode gets the next one unlocked 🎬 Phase 2: Decline Mid-tier “Dolphins” (<¥50/month) buy season passes or subscriptions. 🎬 Phase 3: Long-tail For “free users,” ad-supported models dominate — watch an ad, get the next episode free. The result? A finely tuned ecosystem where every user type is monetized — whether through pay-per-view, subscriptions, or ad impressions. 🤳🏼 And it’s not just entertainment — it’s a blueprint for lifecycle monetization in the next era of digital media.

Our latest white paper on China’s growing nutrition and supplements market shows consumers don’t just buy on logic — they buy on feeling. 🔹 On one side, Rational Decisions: They look for scientific data, certificates, safety of ingredients, and clear value-for-money. 🔹 On the other, Emotional Decisions: They respond to mood, identity, and even the “social vibe” of a product — whether it makes them feel good, look good, or fit in. 📊 The study shows 40.1% of consumers lean toward “joyful consumption” — paying not just for function, but for emotional connection. 👉 The takeaway? Health supplement brands can’t just highlight what the product does. They need to show how it makes people feel

🏆 How did Intima achieve 5x sales growth and become the #1 Personal Care bestseller on Douyin? 👇 The answer lies in strategic celebrity partnerships and smart platform integration Our latest case study reveals how this intimate care brand broke through in one of China's most competitive categories by leveraging Douyin's Big Brand Surprise Day Intima didn’t just launch the typical influencer collaboration — they took the time to understand the conversation around personal care Intima partnered with celebrity Zhang Yuxi to advocate for a new perspective on feminine intimate health, combining celebrity endorsements with a comprehensive "short video + livestream" approach 🚀 The breakthrough results: - 5x sales growth in a single campaign - 233% increase in 5A brand audience assets - Top 1 Personal Care bestseller ranking - 819% boost in sales content effectiveness 🎬 Over 300 creators seeded product awareness while a matrix of four livestreaming rooms maximized conversion rates 🎯 The campaign extended beyond Douyin and to an offline landmark in Shanghai, creating true omnichannel impact 🔑 In sensitive categories like intimate care, authentic celebrity partnerships combined with strategic creator collaborations can drive both awareness and sales breakthroughs Watch the rest of the case study and learn more about Intima’s strategy here; https://lnkd.in/ez9FjjEb

The subscription model is typically a hard sell in China, but not for Duolingo 🦉 How they did it 👇 Duolingo not only successfully captured over 10,000 new followers but generated $8M in revenue with 76% of that coming from subscriptions in 6 months. 📚 The playbook: 1️⃣ Creators → Viral Content Collaborated with niche creators on Ocean Engine 's Creator Marketplace to drive authentic engagement. 2️⃣ Ads + Search Auction ads + keyword optimization + CTA placements to push conversion. 3️⃣ UGC Activation Hashtag challenges and user-generated videos for sustained reach. 🔑The key: Integrated ad ecosystems can massively lower CPA while driving both reach and revenue.

What steps does a brand need to take in order to achieve 160% YoY growth in China's competitive e-commerce market? The answer might surprise you 👇🏼 When German children nutrition brand Inné joined Douyin E-commerce Global four years ago they needed a comprehensive strategy to match their great products Many new market entrants rely too heavily on ads alone to boost awareness 👎 This approach is often unsustainable as it doesn’t build a strong foundation of trust and resonance with the target audience inne took a calculated approach and leveraged both ad products and smart marketing campaigns to carve out a strong position for the brand in the competitive children’s nutrition market Key results from their integrated approach include: 🏔️ 30+ million CNY GMV generated in just 7 days from supporting a young climber to summit Mount Everest 📈 102% YoY increase in GMV during 618 Shopping Festival on Douyin E-commerce Global 📺 13+ million video views from their "Start from the Same Height" charity initiative ⚡ 195% surge in video views during their youth football campaign 🎯 160% YoY growth by mid-2025, nearly matching their entire 2024 sales What made the difference? inne combined emotional storytelling with scientific credibility, leveraging creator partnerships, traceability campaigns to their German headquarters, and Douyin's omni-channel advertising tools. See the full case study video and breakdown of inne’s winning strategy here: https://lnkd.in/e6p6TNNs

Our latest research reveals how China's nutrition and healthcare market has evolved from broad-based marketing to precision targeting — these are the 7 distinct consumer groups that are driving purchase decisions 👇 The shift? Moving from "one-size-fits-all" to understanding distinct consumer personas that drive purchasing decisions. 🌱 Household Nutrition Hub A self-appointed family health manager focused on multi-generational wellness, making decisions for elders and children. 🌱 Evidence-based Nutrition Enthusiast Data-driven consumers who trust clinical research. 🌱 Supplement-Powered Go-Getter Busy professionals using supplements for lifestyle balance. 🌱 Light & Clean Lifestyle Devotee Health-conscious consumers embracing preventive wellness. 🌱 Traditional Wellness Keeper Advocates of time-tested health practices. 🌱 Life Guardian (Mom & Baby) Mothers prioritizing family health and safety, particularly with younger children. 🌱 Beauty-from-Within Trend Chaser Beauty enthusiasts focused on wellness and beauty stemming from within. *Data from 2025 White Paper on the Population of the Nutrition and HealthCare Industry

What a fantastic time with Nativex , and connecting with everyone at the #Seoul event—truly a highlight filled with great conversations and meaningful connections! A big thank you to our incredible partners who made this gathering so special: #Hyundai Department Store, LOTTE WORLD , AMOREPACIFIC , and #Incheon Tourism Organization — it was a pleasure to engage with such innovative leaders shaping the industry. Huge gratitude also goes to our local agency friends at 숏뜨 , TK101Global , and the entire team of Nativex for their warm hospitality and seamless coordination. Events like this remind us how powerful collaboration can be, especially when surrounded by such passionate professionals. Here’s to continuing these connections and exploring new opportunities ahead! #Douyin #OceanEngine

In the past, exhibitions were offline-only events. Influencers led conversions. And niche brands struggled to break into competitive categories like Mom & Baby… But at this year’s CBME Expo, we saw that story start to shift — powered by Douyin’s dual livestreaming strategies. 📡 Livestreaming wasn’t just an add-on. It was embedded directly into the exhibition floor, creating real-time content, interaction, and purchase moments. 🧠 Why does it matter? Exhibitions are no longer just about offline exposure. They’ve become strategic launchpads for livestreaming at scale — helping brands boost visibility, build credibility, and improve conversion efficiency. During CBME: - 14 brand livestreams surpassed 1M RMB in sales - 69% of growing brands more than doubled YoY performance - Some emerging brands saw 5–8× their daily average GMV during a single stream For both established and emerging brands, exhibition livestreaming opened a new path for engagement and growth. 🔑 Exhibitions deliver trusted content. 🔑 Livestreaming converts that into real-time impact. 🚀 When brands combine the two, they unlock a whole new growth engine.

You may not know this but, Douyin is becoming one of the hottest places for Education brands to reach their customers. Some of the top campaign goals include: 🍎 Lead generation via DMs 🍎 Form submissions 🍎 Group buy payments - According to App Annie, Duolingo generated $8M in profits over the past 6 months in China - The hashtag #duolingo has over 620M video views - #Duolingo has 3 verified accounts with a total of over 800K followers Their success isn’t just because of the adorable owl. #Duolingo deploys a dynamic creator + ads + search + UGC strategy to drive conversions Is your #educationbrand ready to take things to the next level? 🍎