Candidates should demonstrate knowledge, skills, and experience using Marketing Cloud for message design, subscriber and data management, inbox delivery, and external integrations.
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The Salesforce Marketing Cloud Administrator credential is designed for administrators who can configure Marketing Cloud products utilizing industry and product best practices. Candidates should be generally familiar with data structure in subscriber data management and can thoroughly navigate Setup. Certified Marketing Cloud Administrators can successfully troubleshoot account configuration and user requests.
The Salesforce Marketing Cloud Consultant credential is designed for those who can set up and implement the Salesforce Marketing Cloud email application tools, providing solutions to execute both tactical and strategic email campaigns. Candidates should possess broad knowledge of Salesforce applications, regularly configure and manage Salesforce, and work with stakeholders to define requirements.
Certified Marketing Cloud Developers have hands-on experience developing across the full platform. They create personalized, dynamic messages and landing pages, and are fluent in Marketing Cloud scripting languages. They’re also experienced in advanced segmentation, reporting and analytics, and data configuration.
The Salesforce Marketing Cloud Account Engagement Consultant credential is designed for those who have experience implementing Account Engagement solutions in a customer-facing role. Candidates should be able to design and implement Account Management solutions that meet customers’ business requirements and contribute to their long-term success.
The Salesforce Marketing Cloud Account Engagement Specialist credential is designed for those who can demonstrate skills and knowledge in designing, building, and implementing marketing workflows through the Account Engagement platform.
The Salesforce B2C Solution Architect designs multi-cloud solutions on the Salesforce Platform that power personalized, frictionless customer experiences.
