NLP enables computers and digital devices to recognize, understand and generate text and speech by combining computational linguistics, the rule-based modeling of human language together with statistical modeling, machine learning and
deep learning
.
NLP research has helped enable the era of
generative AI
, from the communication skills of
large language models
(LLMs) to the ability of image generation models to understand requests. NLP is already part of everyday life for many, powering search engines, prompting
chatbots
for customer service with spoken commands, voice-operated GPS systems and question-answering digital assistants on smartphones such as Amazon’s Alexa, Apple’s Siri and Microsoft’s Cortana.
NLP also plays a growing role in enterprise solutions that help streamline and automate business operations, increase employee productivity and simplify business processes.
NLP makes it easier for humans to communicate and collaborate with machines, by allowing them to do so in the natural human language they use every day. This offers benefits across many industries and applications.
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Automation of repetitive tasks
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Improved data analysis and insights
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Enhanced search
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Content generation
NLP is especially useful in fully or partially
automating tasks
like customer support, data entry and document handling. For example, NLP-powered chatbots can handle routine customer queries, freeing up human agents for more complex issues. In
document processing
, NLP tools can automatically classify, extract key information and summarize content, reducing the time and errors associated with manual data handling. NLP facilitates language translation, converting text from one language to another while preserving meaning, context and nuances.
NLP enhances data analysis by enabling the extraction of insights from unstructured text data, such as customer reviews, social media posts and news articles. By using
text mining
techniques, NLP can identify patterns, trends and sentiments that are not immediately obvious in large datasets. Sentiment analysis enables the
extraction of subjective qualities
, attitudes, emotions, sarcasm, confusion or suspicion from text. This is often used for routing communications to the system or the person most likely to make the next response.
This allows businesses to better understand customer preferences, market conditions and public opinion. NLP tools can also perform categorization and summarization of vast amounts of text, making it easier for analysts to identify key information and make data-driven decisions more efficiently.
NLP benefits search by enabling systems to understand the intent behind user queries, providing more accurate and contextually relevant results. Instead of relying solely on keyword matching, NLP-powered search engines analyze the meaning of words and phrases, making it easier to find information even when queries are vague or complex. This improves user experience, whether in web searches, document retrieval or enterprise data systems.
NLP powers advanced language models to
create human-like text
for various purposes. Pre-trained models, such as GPT-4, can generate articles, reports, marketing copy, product descriptions and even creative writing based on prompts provided by users. NLP-powered tools can also assist in automating tasks like drafting emails, writing social media posts or legal documentation. By understanding context, tone and style, NLP sees to it that the generated content is coherent, relevant and aligned with the intended message, saving time and effort in content creation while maintaining quality.
NLP combines the power of computational linguistics together with
machine learning algorithms
and deep learning. Computational linguistics uses data science to analyze language and speech. It includes two main types of analysis: syntactical analysis and semantical analysis. Syntactical analysis determines the meaning of a word, phrase or sentence by parsing the syntax of the words and applying preprogrammed rules of grammar. Semantical analysis uses the syntactic output to draw meaning from the words and interpret their meaning within the sentence structure.
The parsing of words can take one of two forms. Dependency parsing looks at the relationships between words, such as identifying nouns and verbs, while constituency parsing then builds a parse tree (or syntax tree): a rooted and ordered representation of the syntactic structure of the sentence or string of words. The resulting parse trees underly the functions of language translators and speech recognition. Ideally, this analysis makes the output either text or speech understandable to both NLP models and people.
Self-supervised learning (SSL)
in particular is useful for supporting NLP because NLP requires large amounts of labeled data to train AI models. Because these labeled datasets require time-consuming annotation, a process involving manual labeling by humans, gathering sufficient data can be prohibitively difficult. Self-supervised approaches can be more time-effective and cost-effective, as they replace some or all manually labeled training data.
Three different approaches to NLP include:
The earliest NLP applications were simple if-then decision trees, requiring preprogrammed rules. They are only able to provide answers in response to specific prompts, such as the original version of Moviefone, which had rudimentary natural language generation (NLG) capabilities. Because there is no machine learning or AI capability in rules-based NLP, this function is highly limited and not scalable.
Developed later, statistical NLP automatically extracts, classifies and labels elements of text and voice data and then assigns a statistical likelihood to each possible meaning of those elements. This relies on machine learning, enabling a sophisticated breakdown of linguistics such as part-of-speech tagging.
Statistical NLP introduced the essential technique of mapping language elements, such as words and grammatical rules to a vector representation so that language can be modeled by using mathematical (statistical) methods, including regression or Markov models. This informed early NLP developments such as spellcheckers and T9 texting (Text on 9 keys, to be used on Touch-Tone telephones).
Recently, deep learning models have become the dominant mode of NLP, by using huge volumes of raw,
unstructured
data both text and voice to become ever more accurate. Deep learning can be viewed as a further evolution of statistical NLP, with the difference that it uses
neural network
models. There are several subcategories of models: