課程目標及特點

本課程協助學生掌握新媒體傳播的基本概念，同時具備相關新媒體製作的知識和技術，包括數碼攝影、聲音和視頻，並教導學生使用業內廣泛應用的軟件作後期製作，以培養一班具有傳播知識、同時又懂得媒體規劃和新媒體技術的專才，以應付市場對於媒體製作服務需求的增長。

短片製作及暑期實習

本課程設有自願性質的短片製作及暑期實習計劃，不計學分。利用真實拍攝習作項目，增強媒體製作技巧及應用學科知識，並透過不同工作類型的實習計劃，讓學生累積寶貴工作經驗。

2024年總升學率：71%
當中升讀政府資助學位課程：100%

本學院每年均有畢業生/學生成功入讀八大教資會資助學位課程。以下為近年本課程畢業生/學生的升學資料*:

Visual Storytelling

Digital Media for E-marketing and Mobile Marketing

Media Communication and Ethical Requirements

Motion Graphics for Presentation

Web Page Authoring

Digital Photography Production

Digital Sound Production

Year 2

Media Technology Workshop

Principles for New Media Copywriting

Digital Video Production

Advanced Motion Graphics

Search Engine Optimisation and Web Analytics

New Media and Communication (NMC) offers education, opportunities and resources to students who are interested in pursuing in the field of media. I didn’t have any background in art or filming, but I was given the chance to gain knowledge and guidance from the professors. This course includes the fundamentals, advanced techniques and theories used on practical works, such as filming, photography, copywriting, animation and much more. The knowledge and experience learned from NMC aren’t just limited in their own fields, but rather become cross-disciplinary.

Aside from giving quality education and suitable learning environments, students are given opportunities to apply learned skills in actual work. My class was offered to assist in an Ocean Park event photoshoot and PUBG mobile game tournament photo and video shoot. Students were tasked with the responsibility of getting quality photos and footage to clients, while also building up connections with classmates and other students from different courses.

NMC is best for students who wish to pursue in the field of media. The education and resources provided by the course are more than worth it, so long you put effort into learning.

In NMC, we learnt how digital tools can enhance creativity and allow us to express our innovative thoughts and ideas and to create something out of nothing. This journey has encouraged and offered me the opportunity to create new ideas and explore more of these technologies.

Overall, NMC has inspired me to experiment more with my own creativity and consider how I could use digital tools to effectively communicate with my thoughts.

NMC就是圍繞着拍攝和攝影，一步步教會你從一個概念慢慢變成一條影片、一張照片或是一件藝術品。當中所獲得嘅成功感是無與倫比的，更加重要的是，NMC的課程內容不會被局限於書本上，大量的實踐機會將書本上的知識化作經驗，除了能裝備自己外，更可以令課堂不再沉悶。NMC源於拍攝，但不止拍攝。動畫設計、文案寫作等課程能夠最大程度地裝備我自己，為未來嘅挑戰作好準備。

尤記得在文憑試完結時，我感到前路一片茫茫，完全不知所措，然而在NMC中受到不同導師的鼓勵和悉心教導，當中最印象深刻的是 Photography導師 Felix sir 的「其實所有嘢都係角度問題，只要轉個角度成件事就會好睇好多。」這句話看似是在講述拍攝，卻隱藏着人生的大道理，換一個角度看，入讀NMC能夠豐富自己的閱曆和經驗，而並不是虛度兩年。我在這裏找到了自己的方向，更可以朝着自己的夢想進發。

NMC offers a diverse range of courses that go beyond just photography and videography. It also includes various other courses such as animation, where students learn how to create animated content that can be applied in video editing. These practical courses provide a solid foundation and serve as a starting point to develop my skills. The course structure is practical and hands-on. The teaching quality of this course is excellent.

2020-21 Student of Hong Kong Baptist University, Bachelor of Communication (Hons) in Film (Year 3)

Through studying in this program, I have gained a lot of knowledge and practical skills. The programme covers a wide range of courses, such as Visual Storytelling and Digital Photography Production. Before taking the course, I was amazed that photographers could take excellent photos. After taking the photography lectures, we learned something about composition, exposure triangle and so on. I could apply those theories when I took photos. Moreover, the assignments were not just written assignments. We did have other assignment liked motion graphics. We could develop our creativity by using the “After Effect”. It was so fulfilling when you were able to create your own masterpiece. Moreover, we had study trip to broaden our horizons. I did enjoy this programme a lot.

在這發展迅速、追求智能的新媒體時代，NMC讓我們接觸媒體界的各方面，令我們具備多元化的技能，應付這個世代的趨勢。

這個課程教我運用相片、影片、文字等詮釋世界，透過不同的角度看到不一樣的世界，並與人分享。在這窗口中，我選擇了繼續鑽研文字相關的知識。緣由是storytelling課上，深深感受到編織夢想的樂趣。有幸從「太空」降落到「地球」，我希望未來能抵達理想的目的地。

除了選擇繼續修讀大學課程，亦有同學對戲劇舞台、動畫製作的工作感興趣，打算向相關的崗位發展。這個課程除了讓我們獲得多元的技能，亦有助我們發展興趣，尋覓未來的展向。願大家在這個課程中得償所願，邁步前行。

Before knowing about new media, I felt frustrated in study as I would never achieve a satisfying result no matter how much effort I made. Coincidently, I met New Media and Communication. I found it to be interesting for me and gave me fuller motivation to get deeper into it. This course emphasizes practical techniques rather than theories. In these two years, I have become familiar with market analysis, photography, video shooting, softwares such as Premiere, After Effect, Illustrator etc. The most impressive experience was the studying trip in Japan. Visiting Japanese TV studio and media school broaden my knowledge. Overall, New Media and Communication provides comprehensive new media knowledge which gives me a clear future direction and career path.

在中學時期，我對新媒體相關東西已經有非常濃厚的興趣，但對升學出路卻沒有概念。在公開試後我選擇了入讀HKU SPACE Community College的「新媒體與傳播」高級文憑課程，這個課程令我了解到現今媒體行業的運作，使我對將來發展方向有了大概目標，並提供了一個平台讓我的興趣及創意得到拓展。

這個課程所教授的知識並沒有偏重於一個範疇，課程教授了在新媒體行業中不同範疇的入門技術和知識，由數位行銷行業的市場定位和項目規劃，到影片拍攝及後期製作的影片剪接、圖像設計、聲音設計等等，此課程都提供了機會給學生嘗試，使學生在課程中可以不斷探索將來就業或升學方向。

此外這個課程啟發了我踏入製作動態圖形(motion graphics)的領域，我在課堂以及功課上找到了製作動態圖形作品的樂趣，課程激發了我在課堂以外也自發鑽研技巧，希望得到進步。

總括而言，「新媒體與傳播」高級文憑課程為學生提供了豐富的資源和學習機會，能使他們在尋找發展方向的途中也能享受到學習的樂趣！

Two years studying at new media and communication was very fulfilling. Students are acquired with technical skills in media production, such as photo shooting and video making. Assignments are not limited in paper work, some also requires students to get out side, take photos or record videos. When the assignments are done, both the products and the grades are satisfying if you gave your best.

2018-19 Student of City University of Hong Kong, BA Digital Television and Broadcasting (Year 2)

I have learnt so much from the HDNMC programme in the past 2 years. From video editing to digital marketing, this programme provided me with many useful skills. I also learnt how to communicate with others well since we had to work in groups all the time. I have broadened my horizon after studying in this programme. I realized there are much more of media than we see on the surface. It was new and interesting to learn how to write for new media and create a media plan. We get to be creative while learning about the theories of media. Moreover, we went on a Korean Study Tour, from which we got to experience filming and sound production. Overall, this programme was fun. I had a fruitful learning experience. These experiences have prepared me to further my studies and future career.

本來是誤打誤撞入讀HKU SPACE CC新媒體與傳播高級文憑課程，然而在兩年的修讀過程中，漸漸令我對原本一竅不通的媒體學產生了濃厚的興趣。

在這個新媒體極巨影響力的時代，這課程提供不同範疇的新媒體知識，讓學生得到接觸、學習並一嘗擔當傳媒不同工作崗位(如影片後期製作、影片拍攝、市場定位、導演編劇等等)的滋味，助學生找到自己的興趣所在，從而加以鑽研，提升競爭力，使他們更容易規劃前程。

此外，課程亦會為學生舉辦與媒體有關的活動(如縮時攝影工作坊)以及為學生安排實習機會，讓學生有機會於實習和活動中更了解業界的運作，累積經驗並實踐所學。

總括而言，HKU SPACE CC的新媒體與傳播課程，絕對是一個令我感到新鮮、有趣而且實用的課程。

2017-18 Student of City University of Hong Kong, BA in Digital Television and Broadcasting (Year 2)

In these two years studying the New Media and Communication programme, I found my passion and path. Through acquiring theoretical knowledge and practical skills in different aspects such as marketing, media communication planning and video production, we had the chances to explore our talents and interests. I really enjoyed studying in this programme. The projects we did were challenging but fun, which we could make use of our creativity and things we learned. Also, we were provided with many unique opportunities, for example visiting i-Cable, Korea study tour and shooting for aircraft engineering company. All these wonderful experiences are extremely useful to my future study and career.

記得當年放榜後，看到自己沒有任何U Offer，當下腦袋一片空白，完全不知該怎樣做。最後，只得找同學求救，在他們的陪伴下報讀了HKU SPACE。 以前總聽說專上學院的導師並不用心教，總聽說有很多free rider的存在，總聽說只有極少「太空人」能順利降落大學。但這兩年內的經歷，令我覺得我要重新定義HKUSPACE這地方。 我遇到不少有心的導師，總是幫助我。我的組員都很好，該做的事情都會辦妥。我在今年畢業終於能升上大學了。 很多時候，我們總被別人的輿論意見所影響，導致前途茫茫的感覺出現。從今以後，不要再只「聽人講」「啲人話」，要學會自己感受，其實只要努力認真做好每件事，任何東西都阻止不了你進入大學，夢想總會成真。

2015年新媒體與傳播高級文憑畢業生

升讀香港城市大學Bachelor of Arts in Digital Television and Broadcasting

Other Offer received: 香港城市大學Bachelor of Arts in Creative Media

Other Offer received: 香港浸會大學Bachelor of Social Sciences (Hons) in Communication – Media Arts

在香港大學附屬學院修讀新媒體與傳播的兩年間，認識了有關於新媒體不同方面和範疇的知識，原來比想像中多和廣泛，例如市場或媒體概論，影片剪輯與拍攝，網頁設計等。 新媒體其中一個魅力就是於日常生活的運用，從被動的一方變成主動在新媒體製作內容的一方。在學習的同時，能夠同時間在現實中簡單的實踐出來。 課堂所學習到的知識令我可以在新媒體行業的工作上得到平衡及容易適應。此外，融合課內外的知識及經驗，令我更加清楚知道自己未來的職業導向及大學選擇。

「機會是留給有準備的人」- 我覺得這是一句終生受用的說話。 回想起過去兩年的讀書日子，經歷不少的presentation和project，除了讓我有知識上的增長，更加深了我對自己興趣的認識和了解。 剛入讀此課程時，本以為自己只鍾情於拍攝，但隨著遇上不同範疇的課程，這兩年像提供了一個機會令我更了解自己究竟想追求的是甚麼。兩年過後，很感恩我能夠在大學入讀自己喜愛的科目，繼續追尋自己的理想。 “All roads lead to Rome. ” 或許大家在放榜時未能順利升讀大學，但機遇處處，我深信只要憑著堅毅的努力，一定可以成功達到自己的目標。 又或許有人會因未能升讀大學而小看自己的能力，但一張證書、一個身份，實在難以去斷定自己的能力，所以千萬不要輕易放棄! Don’t watch the clock, do what it does. Keep going! 加油!

Lau Hoi Ming, Harry

Offer Received: BA (Honours) Media Culture & Practice, University of the West of England, Bristol

Graduate of Higher Diploma in New Media and Communication in 2015

After taking the DSE, I realized that I wanted to pursue working in media. I gained experience from in-class learning, seminars and workshops as well as listening to industry experts’ experience on video editing and shooting. After having fundamental knowledge, students could have opportunities for internship in media related works as well as study tours. Mentored by those experienced and professional experts, they could put words into actions. Those chances definitely gave us a valuable experience. I believe I could have a bright future in media after studying this 2-year course.

Tang Yee Ting, Stephanie

Graduate of Higher Diploma in New Media and Communication in 2015

Offer received: BA (Honours) Media Culture & Practice, University of the West of England, Bristol

Apart from the academic studies, lecturers in HKU SPACE CC are always willing to give help to students and are very experienced in their fields. Also, the lecturers will use more interesting teaching methods in the lessons, such as if we had a lesson that was related to lighting, we would have some lighting equipment and could try it one by one. I was grateful to experience real-life project in a company through an internship programme and it offered me a chance to learn in a way that in-class learning could not provide. In summer, I joined a study trip to Shanghai and visited different production units and shopping malls with media arts, such as P.O., a TV station and Shanghai K11. After the trip, I knew much more about the development of media technology in China and enhanced my technological skills in different areas. In this programme, I have benefited a lot from the diversity of subjects, such as communications, marketing, media production, new media and IT related subjects. I believe all the learning experiences and knowledge will enhance my competitiveness in the future.