本研究主要探討雄德股份有限公司，應用「商業模式畫布結構 (Business Model Canvas)」，搭配「商業模式」中的「價值鏈」，分析驗證九象限的交互運作，與各項企業價值活動的投資，之於一個新創B2C電子商務事業進入一新興市場，帶來的顧客滿意度、與企業獲利兩者目標的結果。
雄德股份有限公司新創近兩年的B2C東南亞電商，是台灣首個以電商商業模式，進入到一百萬在台東南亞社群、並跨境到越南胡志明市。在此研究中，雄德股份有限公司將探討台灣市場一向可行的電商商業模式，進入到國情極不相同的越南、印尼社群，甚至跨境到東南亞市場，遇到的各式新挑戰，與可解、不可解的結果。本研究發展出的研究架構，結合「商業模式畫布結構 (Business Model Canvas)」中的價值定位、顧客需求、企業供給資源，與「商業模式」中的各項企業價值活動，探討在各種拉力、推力的交互關係下，從實務中得到的理論驗證的結果。
本研究架構協助雄德股份有限公司，進行企業經營者的訪談、並針對消費者進行問卷調查，經過分析、驗證實務結果，從中得到一新創B2C電商事業，在進入新興市場時，應該選擇何種拉力、推力的價值活動，以快速能同時達到顧客滿意、及企業獲利的經營目標。
This research mainly discusses how B2C e-commerce startup Infinity & Vertu Co., Ltd., applies the "Business Model Canvas" concepts’ “Value Chain”, analyze-verify interaction quadrants and various enterprise value activities in entering a new market successfully achieving both customer satisfaction and corporate profitability goals.
Infinity & Vertu Co., Ltd. established a B2C Southeast Asian e-commerce business two years ago. It is the first in Taiwan to penetrate the one million local Southeast Asian community using an e-commerce business model and reaching out to overseas Ho Chi Minh City in Vietnam. In this research, Infinity & Vertu Co., Ltd. will further explore the feasibilities of using the similar-to-Taiwan approaches to enter the Vietnamese and Indonesian communities which have hugely different national conditions. Even further to other overseas Southeast Asian markets, with even more new challenges and uncertain results. This research developed own conceptual framework, derived from "Business Model Canvas" – value positioning, customer demand, enterprise supply resources, as well as various enterprise value activities, to analyze-verify the assumptions by the real operations.
This research activity assisted Infinity & Vertu Co., Ltd. in interviewing with business operators and conducting questionnaire surveys with consumers. After analysis and verification of all collected information, we conclude how a new B2C e-commerce business should choose to operate to quickly achieve business profitability goals as well as customer satisfaction.
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